Medical Marketing and Media

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Updated: 7 hours 5 min ago

Merck looks to wake up sleep aids category with suvorexant

Wed, 02/08/2012 - 22:21
Merck continues to wade deeper into the prescription sleep aid category. The company said Monday that it will file a New Drug Application with the FDA this year for its therapy.


Pfizer promotes Canada chief to lead US primary care marketing

Wed, 02/08/2012 - 21:55
Pfizer named Paul Levesque chief marketing officer for its US primary care business.


White House sides with GSK sales reps

Wed, 02/08/2012 - 19:59
The U.S. Solicitor General has filed an amicus brief siding with the pharmaceutical sales representatives in their overtime case against GlaxoSmithKline.


Pharma had third-most layoffs in Jan 2012

Wed, 02/08/2012 - 01:00
A report by outsourcing firm Challenger, Gray & Christmas showed the pharmaceutical industry ranked third among the highest-layoff industries in January 2012.


Expanded use of Xgeva a longshot, analysts say

Wed, 02/08/2012 - 00:04
Amgen wants to extend use of bone cancer drug Xgeva (denosumab) into the prevention setting, but analysts, not to mention the FDA's own advisors, are not optimistic about its chances.


Amylin reports Q4 sales slump, touts Bydureon potential

Tue, 02/07/2012 - 21:31
Amylin said Tuesday that quarterly sales fell 5.3% to $165 million for the period ended December 31 as Byetta sales declined.


Industry group releases digital best practices

Mon, 02/06/2012 - 20:53
Weary of FDA foot-dragging on digital and social media guidance for pharmas, a group of 60-some industry digerati have put together guidelines of their own.


Merck, GSK shrug off rec to make HPV vaccine routine

Sat, 02/04/2012 - 00:44
Vaccinating boys between the ages of 11 and 12 against human papillomavirus, or HPV, could become a new part of pre-adolescence if a new recommendation by the Advisory Committee on Immunization Practices takes hold with parents and physicians.


Komen, caught up in the culture wars, nurses damaged brand

Fri, 02/03/2012 - 22:23
Cowed by a fierce and lighting-quick backlash fueled by angry Tweets and Facebook posts, The Susan G. Komen for the Cure Foundation is backpedaling, but is it too late to reverse the reputation damage?


Allergan scrubs some doc-payment data, spares med-ed grants

Fri, 02/03/2012 - 19:20
Allergan removed records from its website that had detailed payments made to doctors from the middle of 2010 through first-half 2011.


Jobson Medical files for chapter 11 debt relief

Fri, 02/03/2012 - 18:48
Jobson Medical Information Holdings filed for chapter 11 bankruptcy in New York Thursday, the company said, part of an effort to amend and extend its credit and strengthen its balance sheet.


Merck results buoyed by sales of Januvia franchise

Thu, 02/02/2012 - 23:01
Merck said Thursday its ownership of the global marketplace for DPP-IV diabetes drugs helped it close out the quarter with $12.3 billion in sales, and $48 billion in sales for the year. The two drugs behind the boost were Januvia, which saw a 42% bump in fourth quarter sales, and Janumet, which saw sales jump 34% for the quarter.


AstraZeneca announces more layoffs, Q4 results

Thu, 02/02/2012 - 21:15
AstraZeneca confirmed rumors of another round of deep cuts, announcing that it will eliminate 7,300 positions throughout the company.


Ernst & Young's Buck Luce named HBA Woman of the Year

Thu, 02/02/2012 - 01:13
The Healthcare Businesswomen's Association named Ernst & Young global pharma lead Carolyn Buck Luce, calling her "a dedicated leader promoting women's advancement in healthcare."


P&G signals plans to cut ad costs by shifting to digital media

Thu, 02/02/2012 - 00:11
Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call.


J&J says no shakeup at McNeil Consumer Healthcare unit

Thu, 02/02/2012 - 00:03
J&J is pushing back hard against a Wall Street Journal article suggesting that a pair of retirements and a promotion are part of a corporate shakeup of its recall-plagued McNeil Consumer Healthcare division.


Elsevier begins outreach as push-back on publisher threatens to widen

Wed, 02/01/2012 - 21:24
An online protest, which had more than 2,500 supporters as of Wednesday morning, has pulled the scientific publishing industry into a fight between the publishers and the published.


Headliner: Fred Wilkinson, Watson Pharmaceuticals

Wed, 02/01/2012 - 08:00
Fred Wilkinson's "second tour of duty" at Watson includes global expansion, R&D investing and launching branded and generic products


Managed Care: Preferential Treatment

Wed, 02/01/2012 - 08:00
Pharma firms are partnering with managed care companies to find drug evidence and improve outcomes. Can this strategy provide the proof payers demand before giving products preferential treatment?


Medical Advertising Hall of Fame: Lasting Legends

Wed, 02/01/2012 - 08:00
The Medical Advertising Hall of Fame's three new members have had exceptional lives and careers. We look back at their achievements